Having spent over 15 years’ as a graphic designer (both employed and self-employed), I have worked for some of the world’s largest corporations and globally-renowned firms, within a range of educational establishments, for numerous SMEs and in the tourism industry. I have worked extensively within corporate brand guidelines and for clients with minds inside and outside the box!
Prior to this I had a successful career in quantitative market research analysis – needless to say, the experience and knowledge I gained during this time has stood me in good stead throughout my design and marketing career.
I begin a project by understanding my client’s requirements. The brand’s personality, tone of voice, objectives, target audience and competitors are all evaluated to ensure a point of difference is created. I strive to create outstanding work that is distinctive, engaging and above all, memorable.
I lead and develop projects with energy and accountability. Flexible and responsive, I adapt my approach to meet the needs of individual assignments/employers.
Photography is my real passion. I am an Associate of the Royal Photographic Society and hold a BA in Photomedia and Design Communication from Plymouth College of Art (University of Plymouth).
Integrating photography into a live project is something I am expert in. Having me work on both your design work and the photography is a very efficient and effective way of getting the absolute best results – whilst saving you time and money. But if you have a preferred photographer then no problem, I’m also experienced in art direction and am happy to take the stress of project management out of your hands.
Often a project starts from the ground up – designing a logo (or updating what you already have) is one of the most important jobs I can do for your business. Logo design is a skilled mix of lateral thinking and design execution – and a good logo can make the difference between mediocre success and the big time.
So, you’ve got a logo… how and where are you going to use it? This needs careful consideration, and consistency is key. I am experienced in developing and managing brands within in-house marketing and communications teams – from organic growth to a complete overhaul. I can also help you apply your formulated identity to many difference mediums, from vehicle graphics and banners to corporate stationery and literature, pop-up exhibition displays to promotional flyers and web/social media graphics.
Whilst working with you I spend a lot of time getting to know your business. Often it is difficult to see your own business objectively and sometimes we can not see the wood for the trees… I can help promote parts of your business which perhaps are not achieving as much as they could be. I can help you with advertising campaigns and promotional materials, helping you decide on the next direction of your marketing campaign and providing the print collateral/digital advertisements too.
Wedding photography and design
I am passionate about wedding photography – I love the buzz, the fun, the drama, the emotion – seeing two people share one of the best days of their lives with their friends and family.
I’m a natural photographer and I thrive at weddings where I work in a discreet, polite, fun and relaxed manner. I don’t get in the way and I don’t take over the day. I blend into the background, help the day run smoothly (I’m great at keeping an eye on the timings and I always carry safety pins and band aids!!), add to the fun and provide you with images you will treasure for a lifetime.
Whilst I’m happy to just provide you with a disc of all your photos, many of my clients choose to have a wedding album or photobook – and this is something which I do with great creative flair. Whether it’s a traditional album with prints, or a modern interpretation of the ‘coffee table book’, I will work with you to create a very special keepsake. Parents of the bride/groom books are also very popular and can start from as little as £95. For a full list of prices and available services, please email me.
I’ve even had parents ask me to create a photobook from their own wedding images! Adept at image enhancement and restoration, I can scan your old photos and give them a new lease of life.
And if you’re thinking about bespoke stationery, no problem! Just get in touch and we can discuss what you might like.